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Calling All Optimists

Business Because

The MBA Tour

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Download Your Exhibitor Packs and Media Kits


North America Tour Exhibitor Pack 

(Event Schedules, Hotel Information, Event Policies, and more)


Europe Tour Exhibitor Pack 

(Event Schedules, Hotel Information, Event Policies, and more)

FAQs and Best Practices

General Event Information

The MBA Tour’s highest priority is the health and safety of all event participants. The MBA Tour requires all attendees and school representatives to provide proof of up-to-date vaccinations for entry. Boosters are encouraged, if eligible. Additionally, masks will be mandatory at all events. If you have any questions on the safety guidelines, please email Client Support.

The event will begin with an opening Admissions Panel with 3-4 participating universities. Directly following the panel, candidates will be able to attend multiple MeetUps, MBA Talk presentations, and attend a Clinic appointment within a 2-hour timeframe. For the last 1.5 hours, candidates can freely walk around through the open networking fair, where each participating school will have a booth. 

No more than (4) representatives can attend the event; however each university is required to have at least (1) member of the recruitment team in attendance for the full duration of the event.

Yes, you are welcome to invite 1-2 alumni to assist throughout the event. However, an alumnus may not manage the booth, present an MBA Talk, or conduct MeetUps on behalf of the recruitment team.

Within 24 hours of the event, each university representative will receive a scanner upon arrival, which they will use to the scan the candidate’s badges as they attend Meetups, MBA Talks, and booths. Directly following the event, the event staff will upload university leads into the MBA Portal database where reps can download their customized lead reports.

All universities will have access to the pre-registration candidate list leading up to the event through their MBA portal (see instructions above on how to access). You are permitted to send one email to this list before the event and one email to this list after the event. Note: The registration list CANNOT be added to your marketing database and candidates can only be contact up to 6 months after the event.

TIP: Plan to send your pre-event communication 1 to 7 days before the event. We highly recommend segmenting the registration list and customizing the messaging to increase candidate engagement.

Yes, you are encouraged to add all of your direct connections from the event to your databases. We do not impose communication restrictions on those direct leads.

  • Schools are asked not to organize or sponsor any other events that take place during The MBA Tour Fair or any other MBA Tour sponsored seminar or workshop.
  • Representatives may not invite attendees into the fair room during a time other than the open MBA Fair time, unless they escort the individual to and from their table. At no time may a university bring a group of attendees to their fair table prior to the fair start time.


MeetUps are 25-minute small group meetings with up to six candidates. 

Candidates are matched with you based on the criteria that you input on your Meetup Criteria form. Invitations are automatically sent to the candidates 5-7 days before the event with the customized message you provide on the form. Candidates can then accept or decline the invitation and choose which time slot they wish to meet. 

We share the latest MeetUp schedule, which includes the candidates’ information, 24 hours before the event. To see your schedule before or after this time, or to review candidate resumes, go to the MeetUp Center in your MBA Portal account. Check out this video for further instructions on how to navigate the Meetup Center.

We will increase the capacity of your MeetUp slots and block the conflicting MeetUp time. If you plan to have two representatives at the event to cover both MeetUps and the presentations, please notify us at least two weeks in advance of the event by contacting Client Support (  

Networking Booth

The networking fair area will be open to university reps 1.5 hours before the event. We highly recommend setting up your booth no later than 30 minutes prior to the start time.

  • Each school will be outfitted with (1) 8 ft. table evenly spaced around the perimeter of the room.
  • Promotional materials may not stand or be hung behind the booth (this includes standing pop-up banners). Table-top sized pop-up banner are permitted. 
  • No food/candy, alcohol, or toys can be distributed to attendees; small computer accessories and office supplies are acceptable.  Raffles are not allowed.
  • Laptops or iPads without sound are permitted to be presented on booth table with slide deck or video. Please charge device batteries in advance as outlet may note be accessible in fair area.

MBA Talk Presentation

MBA Talks are live 25-minute topic-based presentations. We recommend allotting 15 minutes for presenting and 10-minutes for audience Q&A.

Yes, however A/V must be requested at least 2 weeks before the event and will incur an additional $200 fee for A/V support and set-up.  

Through our research, we’ve found that presentations on topics related to the candidate journey (admissions process advice, financing the degree, how to choose a program, etc.) increases candidate engagement. See our MBA Talk Topics guides for further ideas and trending topics.

Admissions Panel

An Admission Panel is a 25-minute opening session to the event with 3-4 university representatives. The panel will be led by one of the university reps and the discussion will begin with 3-4 prepared questions. In the last 10 minutes, the panelists will take questions from the audience. 

Panelist will need to prepare a short introduction (approx. 1 minute) of themselves and program. The topic and prepared questions will be shared in advance.

Resume Review Clinic

Clinics are 10-minute one-on-one sessions where an admission, or career services, rep can provide live feedback to a candidate on their resume.


Candidates can schedule an appointment upon arrival at the registration desk at first come first serve basis. Candidates will be asked to provide a copy of the resume for the university rep to review. The university rep will be responsible for keeping time of the appointments and scanning candidate badges. 

Video Tutorials

Additional questions? Reach out to Client Support.

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