MBA Spotlight Cut through the crowds - target, attract & recruit your ideal MBA talent!
This program allows you to discover and reach out to applicants whose top MBA program preferences meet your recruiting goals. MBA Spotlight uses data from a newly developed survey taken by MBA Tour event registrants to help them narrow down their top preferred MBA program characteristics. See example of survey.
How it works:
MBA Spotlight Benefits
For Universities
For Applicants
Improves your effectiveness at events
Gives applicants additional attention from business schools
Helps you target applicants based on your recruiting goals
Provides applicants with personalized pre & post event outreach from business schools
Allows you to customize marketing efforts
Grants applicants additional access to admission representatives
Enables you to highlight your strengths to those most interested
Helps applicants discover business schools not previously considered
Provides opportunities to speak with applicant matches that you may not have otherwise seen
Aids applicants in discovering their top priorities when choosing a business school
Price: 2010 introductory price of $350 per city (2011 - $500 per event). After purchase of the Spotlight program in 10 cities, any additional cities are free. Schools that participated in the Pilot for “Spotlight” (Targeted Marketing) should inquire with The MBA Tour for a promotional price.
To be effective, the MBA Spotlight configuration(s) need to be made on a timely basis. The school will schedule a remote strategic workshop to configure their Spotlight profile targets with The MBA Tour within 5 days of signing their Spotlight contract. Together The MBA Tour and the school will agree upon the final Spotlight configuration(s) within 10 days of the strategic workshop (or no later than two weeks before the Spotlight targeted event, whichever is sooner). *Please contact Lori Devir Carroll (lori@thembatour.com) to schedule a strategic Spotlight workshop. (*The MBA Tour has the right to deny a schools use of a configuration that is incompatible with a targeted marketing campaign.) top
Dedicated Emails
We offer the opportunity to save you time while traveling by sending your university's custom email to event registrants.
You provide us with either an HTML, OR text and pictures and we format the content into an HTML to send on your behalf.
We not only send the email to the current year’s event database, but also to the previous year’s event registrants. This gives your program extra publicity and encourages more applicants to attend the event and meet with you if they are not yet registered.
We send the email 2-3 days before the event to maximize the number of people who receive the email
We will provide campaign analysis and click-through rates
For examples of dedicated emails please contact Alyssa Lee, alee@thembatour.com
Price :Dedicated emails are charged at $500 per city, invoiced after the emails are sent
Our travel packages include: airfare from the first to last city on tour, single room accommodations in 4-5 star hotels with breakfast included, airport transfers during group travel, airport departure taxes, a welcome dinner, a tour reception, and professional tour leaders who travel with the group from city to city. ( Does not include travel to the first city or home from the last city).
Travel packages must be purchased as offered — no cities can be dropped from or added to a package. Travel packages can be split among more than one traveler, however there are no refunds for unused airline segments or hotel nights and any additional costs incurred as a result must be absorbed by the business school.
Individual School Presentations are an opportunity to showcase your program in a more intimate setting. You have 30-35 minutes in a private room to highlight the features of your program. Typically there are anywhere from 3-6 other schools presenting in concurrent sessions. The school presentations will never run at the same time as the fair.
Individual School Presentations are currently offered in the following cities:
(Asia) Tokyo, Shanghai, Singapore (Canada) Vancouver, Toronto (Europe) London, Paris
(India) Bangalore, Mumbai
(Latin America) Bogota, Mexico City, Santiago, Sao Paulo
(All US cities) Atlanta, Boston, Chicago, Houston, Los Angeles, New York, San Francisco, Washington DC
What the event attendees said...
Chicago event attendee, “I thought the individual school presentations were great. Not only did I gather an abundance of information about the schools, but I also got a taste of the culture from the admissions personnel and by observing the types and number of prospective students who attended each school's presentation.”
Atlanta event attendee, “It was a great opportunity for me to learn the specialty of each school from the individual school presentation. The back to back sessions enable me to easily make comparisons among schools.”
Price: The cost for one individual school presentation is $400 per city, which can be paid for by credit card closer to the tour, or an invoice can be requested. For USA and European events, Individual School Presentation included in the price.
Panel Presentations are 45 minute sessions that cover valuable business school admissions topics and answer a wide range of MBA applicant questions. University representatives have the opportunity to participate on the panels.
Topics in the past include:
“How Admission Decisions are Made” “Managing Your MBA Career Search” "Financing your MBA"
New topics for 2010 panels in certain regions include:
Visa immigration
Guest career experts
What the event attendees said...
Chicago attendee, “Prior to attending the MBA Tour, I was slightly intimidated about going back to school to get my MBA full time, however, after sitting through the admission process panel presentation and meeting with schools reps face to face, I now feel excited and much more empowered.”
Hyderabad attendee, “…the panel discussions that talked about MBA admissions and career search in general, clarified a lot of the simpler questions that an MBA aspirant has in mind.”
At the Open Fair, you have the opportunity to meet with a large number of applicants in a short period of time. You may also have up to 4 university alumni present at an event to speak with prospective students.
What the event attendees said...
Mumbai attendee, “ [It] is a golden opportunity to interact with school representatives and alumni alike. It gives lot of insight about the admission process thus opening up the minds of students and allaying many misconceptions that students might have.”
Atlanta attendee, “I was able to speak one on one with admissions representatives to see if their program was a good fit for me. The fair also allowed me to compare multiple programs with each other at once to determine which programs warranted a school visit for more information.”
Round Table Workshops are highly personalized and interactive, they represent the most unique MBA Tour event format. These events accommodate a select and focused group of highly qualified students and a small number of universities to maximize interaction.
Applicants sit at a table of 5 to 10 people. You spend 10 to 15 minutes interacting with applicants, discussing the unique features of your program, taking questions, and then rotate to present at the next table. You therefore have the opportunity to speak to every applicant at the event. The Round Table Workshop concludes with a networking reception where you can speak one on one with the applicants.
What the event attendees said...
San Francisco attendee,“The roundtable discussions allowed me to hear from schools that I otherwise would not have. In a different setting I would only have talked to the reps from the schools I had short-listed. Because of the roundtable, I will be applying to a school that I had not considered.”
Frankfurt attendee, “Everyone was able to get the attention of school representatives. It helped me to discard one choice that I had made and to discover another one which I did not consider before.”